Wow, I can’t believe I haven’t even mentioned that last week I was in Miami………and not at the pool! I was part of Bria Simpson’s Platinum Retreat which taught me oh so much. This is my 2nd Platinum group I have been in, my first being Kendal Summerhawk’s.
What’s amazing about these groups is that they are small and the teaching and coaching is phenomenal. I can’t even begin to share with you all I have learned, at least not at one sitting. Over time you will read and hear a good deal of it. I will share what I think you want to hear.
So what do I want and need from you? I want to know what you want to know! What you want to learn in order to build your successful business. Skills are great and you certainly need them, but how to put yourself out to the world, how you grow a sustainable business goes way beyond skills. So, help me out here ok? You can either put your desires in the comments below or you can email me personally at firstname.lastname@example.org. Either way works great!
Let’s start out with this. You actually can’t start without it. At least not if you want a successful, profitable, put money in your purse and love what you do type business. And you do right?
Ok. I know you have talents. I know you have gifts. And I know this is really hard but you simply have got to know who you want to serve. Who is your Ideal Client. Who do you want to work with? Who do you want to serve? As Thomas Leonard always said “You can’t market to the world.” Wise words. Who has the money? Who has the time?
I can tell you from personal experience that is something that took me a really long time to figure out. Oh, I picked a group alright. Mid-life women. Wow. There’s only a few of them around right? Took me at least a year or two to figure that one out, because no one told me that wouldn’t fly. Of course, I probably didn’t ask either. Bad combination.
So, enough for now, but think about that piece. WHO do you want to serve? Be sure to like them a LOT also! If you can’t have fun, why bother?